Erik Sutcliffe
Financial Advisor
Integrity. Accountability. Teamwork. Values learned, lived and breathed as a 31 year retired Air Force retired veteran. The military refined my work ethic, but I credit my father with establishing a firm foundation. He was a financial planner for more than 30 years, and operated his own business, a path I follow. His dedication to his craft, passion for excellence, and care for his clients left an indelible mark on my life.
As an entrepreneur, I used these skills to bootstrap a telecommunications business from ground zero to $2.4m in revenue within three years. After 11 years of business ownership. I transitioned into financial services bringing a unique perspective as a former business owner and military planner.
One of the greatest parts of my military experience was being part of something greater than myself and helping people achieve more than they believed possible, often under stressful circumstances. This included four deployments, including a tour in Iraq as well as serving as a commander three times.
I carry that same passion into financial planning. It’s tremendously fulfilling to guide people toward their goals and passions. But most importantly, it’s fulfilling to work towards a comfort with their financial future.
When not working, I enjoy spending time with my family, watching my son play soccer, and home projects. Earned a BS in Business Management with Aviation specialization, MS in Space Science with Minor in Geography. Military graduate of Air War College and Joint Forces Staff College.
Ron Schieck is founder and President emeritus of Alpha Financial. Still actively engaged in business operations, he is principal, mentor, tax preparer and office of supervisory jurisdiction.
Before entering the world of finances, Ron spent 16 years in the field of engineering, where he did everything from department and project management to systems administration. While the worlds of engineering and financial planning may initially appear disparate, Ron understood the relationship between his two careers. Engineering, after all, is about problem solving. It’s about finding and building the most efficient, practical, and workable solutions to a given task.
Similar challenges faced by wealth managers as they maneuver through countless investment strategies and financial instruments to build wealth in the most efficient manner possible for their clients. Both engineering and wealth, Ron points out, demand creative problem solving that is always measured by tangible results.
As president and CEO of Alpha Financial Services, he challenges his employees to complement their own financial expertise with an analytical engineering approach.
Ron enjoys travelling, golfing and the Minnesota Twins. He is also Lakeville High School Boys and Girls Golf Coach.
Ron Scheick
Financial Advisor
Joe Perry
Financial Advisor
Aside from his family, Joe’s passion is numbers, which encouraged him to earn a degree in finance at Augsburg University in Minneapolis, MN. Before completing his degree, Joe served in the US Navy as a gunner’s mate. Here he embraced the values of service, teamwork and excellence.
Following his tour, Joe assisted his father, an attorney, providing forensic account support to his cases. This detailed oriented approach is Joe’s philosophy on financial planning. While math and numbers may lead the way, it has to balance with a person’s life, goals, and ultimately their comfort level.
Those same diligence and attention to detail skills, drive his other passion — tax preparation and planning. It may not be everyone’s cup of tea, but Joe uses his unique skills to distill complex information into easy to understand plans and recommendations for his clients.
Joe is married and has a daughter. When he’s not working, his best life is spending time watching his daughter and family grow.
Bob Petersen began his career in financial services after receiving his Bachelor degree in accounting from the University of Wisconsin-Eau Claire in 1990. Now helps client in with retirement, income planning and money management as an Investment Advisor Representative.
When Bob meets with clients, he uses his years of experience in corporate America, his background in accounting and the ability match his clients with a solution to work toward meeting their needs. This allows Bob to work for the best interests of his clients.
Bob has his FINRA Series 7, 63, and 66 Licenses as well as his life and health insurance licenses. He works with clients by educating them on the process and offers recommendations that are suitable for them, the goals and lifestyle changes.
Bob and his wife Danielle live in Farmington, MN. They have three daughters Jessica, Rachel and Gabi. Bob enjoys spending time with his friend and family at his cabin in NW Wisconsin, golfing, water recreation, basketball, and coaching the Hastings Sharks Special Olympics Golf team.
Bob Petersen
Financial Advisor
Paul Freitag
Financial Advisor
After graduating from North Central University, Paul joined the faculty in 1987. He continued at North Central until 2016. During His time there he served 16 years as Vice President of Advancement where he raised funds for building projects and academic programs. The assets of the university grew from 20 million to over 55 million during this time period. He also chaired the Investment Committee for the University. During this time. he completed a Masters in Theological Studies from Bethel Theological Seminary. He went on to complete a Ph.D. in Higher Education Administration from Walden University. Prior to his role as Vice President, he served as the Director of the City Gate Project which was a program that he helped design and was funded by The Pew Charitable Trust. Three separate funding rounds occurred through the grants he wrote which helped create a seamless curriculum from institute level to graduate level for urban ministry studies. This national program engaged leaders from various ethnic backgrounds and from diverse educational settings to create a unique learning experience for the students.
Upon completing 30 years of service at North Central, Paul decided to pursue the proper license through FINRA of Series 6 and 63 along with a life and health insurance license so that he could work with people in their stewarding personal finances. Paul enjoys listening to people share their financial journey and to explore ways that can serve their unique situation and for their best interest as they move into their retirement years and during retirement. He also serves as the President of a non-profit Live4Him Ministries which promotes stewardship and Bible engagement.
Paul is married to Kimberly and over their 36 years of marriage were blessed with five children who are now grown and married.
